The Big Lie – the complete book online - Publication Data
Article Index
- The Big Lie – the complete book online
- Back cover
- Title page
- Publication Data
- The Author
- Dedication
- Table of Contents
- Preface
- Jesuitical Reasoning
- Part I
- 1 Effectiveness
- 2 Influence
- 3 Measurement
- Part II
- 4 Branding
- 5 Creativity
- 6 Irrationality
- 7 Hyperbole
- 8 Attention
- 9 Involvement
- 10 Emotion
- Part III
- 11 Humour
- 12 Visualisation
- 13 Demonstration
- 14 Endorsement
- 15 Negativity
- 16 Tone
- 17 Style
- 18 Deconstruction
- Part IV
- 19 Fashion
- 20 Tobacco
- 21 Corporate
- 22 Banking
- 23 Politics
- Part V
- 24 Admen
- 25 Unreality
- 26 Commonweal
- 27 Morality
- 28 Behaviour
- Part VI
- 29 Technology
- 30 Internet
- 31 Future
- Bibliography
Anderson, Chuck
The Big Lie
The Truth about Advertising
British Library Cataloguing-in-
Publication Data
A catalogue record for this book is
available from the British Library
ISBN 0-9513573-3-6
Copyright © Random Thoughts Limited, 2002
Published in Great Britain 2002
All rights reserved. No part of this
publication may be reproduced or
transmitted in any form or by any
means, electronic or mechanical,
including photocopying, recording, or
any information storage and retrieval
system, without either prior permission
in writing or a licence permitting
restricted copying
Published by
Random Thoughts Limited
Garden Floor
12 Hill Road
London, NW8 9QG
Website: www.randomthoughtslimited.co.uk
Designed by
Jon Anderson
Edited by
Sarah Barrett
Printed in Great Britain by
Antony Rowe Limited,
Chippenham