The Big Lie – the complete book online - The Author

Article Index


In an industry which maintains strict demarcation lines between its disciplines, Chuck Anderson has an advertising background which is probably unique. He has worked both sides of the fence: in advertising research and as a Creative Director: he has tested hundreds of campaigns for major companies and created thousands of advertisements.

He also builds his perspective from both sides of the Atlantic. An American, he worked as a copywriter for advertising agencies in New York before undertaking advertising research for Unilever in Germany. Later, he joined J. Walter Thompson in London, managing new product development. He developed this group into JWT’s first subsidiary advertising agency, which had the distinction of inflicting “Pot Noodle” upon the British public. Later, he led a management buy-out of the company, becoming Chairman and Creative Director.

In Britain he has won an IPA Advertising Effectiveness Award for consumer goods in the only ad industry competition which is based on empirical evidence. He currently runs an independent advertising creative consultancy.

Credits ~

© The New Yorker Collection 1998 Jack Ziegler
from All Rights Reserved.

Hans Masereel from
The City © DACS 2000

Part I:
© The New Yorker Collection 1997 Lee Lorenz
from All Rights Reserved.

Part II:
© The New Yorker Collection 1994 Robert Mankoff
from All Rights Reserved.

Part III:
© The New Yorker Collection 1992 Tom Cheney
from All Rights Reserved.

Part IV:
© The New Yorker Collection 1986 Gahan Wilson
from All Rights Reserved.

Part V:
© The New Yorker Collection 1993 Robert Weber
from All Rights Reserved.

Part VI:
© The New Yorker Collection 1996 Sidney Harris
from All Rights Reserved.


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