The Big Lie – the complete book online - Bibliography

Article Index

bibliography

Bell, Daniel, The Cultural Contradictions of Capitalism, Basic Books, 1976

 

Boorstin, Daniel J., The Image: A Guide to Pseudo-events in America, Atheneum, 1961

 

Bullmore, Jeremy, Behind the Scenes in Advertising, NTC, 1991

 

De Groot, Gerald, The Persuaders Exposed. Advertising and Marketing: The Derivative Arts, Associated Business Press, 1980

 

Fletcher, Winston, A Glittering Haze, NTC, 1992
How to Capture the Advertising High Ground, NTC, 1994

 

Franzen, Giep, Advertising Effectiveness: Findings from Empirical Research, NTC, 1994

 

Hamilton, Carl, Absolut: Biography of a Bottle, Texere, 2000.

 

Hopkins, Claude C., My Life in Advertising/Scientific Advertising, NTC, 1998

 

Institute of Practitioners in Advertising, Advertising Works: Papers from the IPA Advertising Effectiveness Awards, NTC (biannually since 1981)

 

Koestler, Arthur, The Act of Creation, Hutchinson Danube, 1964

 

Ogilvy, David, Confessions of an Advertising Man, Atheneum, 1962 – Ogilvy on Advertising, Crown Publishers, 1983

 

Packard, Vance, The Hidden Persuaders, David McKay, 1957

 

Peppers, Don, and Rogers, Martha, The One to One Future, Doubleday, 1993.

 

Sutherland, Stuart, Irrationality: The Enemy Within, Constable, 1992

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