The Big Lie – the complete book online - Bibliography

Article Index


Bell, Daniel, The Cultural Contradictions of Capitalism, Basic Books, 1976


Boorstin, Daniel J., The Image: A Guide to Pseudo-events in America, Atheneum, 1961


Bullmore, Jeremy, Behind the Scenes in Advertising, NTC, 1991


De Groot, Gerald, The Persuaders Exposed. Advertising and Marketing: The Derivative Arts, Associated Business Press, 1980


Fletcher, Winston, A Glittering Haze, NTC, 1992
How to Capture the Advertising High Ground, NTC, 1994


Franzen, Giep, Advertising Effectiveness: Findings from Empirical Research, NTC, 1994


Hamilton, Carl, Absolut: Biography of a Bottle, Texere, 2000.


Hopkins, Claude C., My Life in Advertising/Scientific Advertising, NTC, 1998


Institute of Practitioners in Advertising, Advertising Works: Papers from the IPA Advertising Effectiveness Awards, NTC (biannually since 1981)


Koestler, Arthur, The Act of Creation, Hutchinson Danube, 1964


Ogilvy, David, Confessions of an Advertising Man, Atheneum, 1962 – Ogilvy on Advertising, Crown Publishers, 1983


Packard, Vance, The Hidden Persuaders, David McKay, 1957


Peppers, Don, and Rogers, Martha, The One to One Future, Doubleday, 1993.


Sutherland, Stuart, Irrationality: The Enemy Within, Constable, 1992

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