The Big Lie – the complete book online - Bibliography
Article Index
- The Big Lie – the complete book online
- Back cover
- Title page
- Publication Data
- The Author
- Dedication
- Table of Contents
- Preface
- Jesuitical Reasoning
- Part I
- 1 Effectiveness
- 2 Influence
- 3 Measurement
- Part II
- 4 Branding
- 5 Creativity
- 6 Irrationality
- 7 Hyperbole
- 8 Attention
- 9 Involvement
- 10 Emotion
- Part III
- 11 Humour
- 12 Visualisation
- 13 Demonstration
- 14 Endorsement
- 15 Negativity
- 16 Tone
- 17 Style
- 18 Deconstruction
- Part IV
- 19 Fashion
- 20 Tobacco
- 21 Corporate
- 22 Banking
- 23 Politics
- Part V
- 24 Admen
- 25 Unreality
- 26 Commonweal
- 27 Morality
- 28 Behaviour
- Part VI
- 29 Technology
- 30 Internet
- 31 Future
- Bibliography
bibliography
Bell, Daniel, The Cultural Contradictions of Capitalism, Basic Books, 1976
Boorstin, Daniel J., The Image: A Guide to Pseudo-events in America, Atheneum, 1961
Bullmore, Jeremy, Behind the Scenes in Advertising, NTC, 1991
De Groot, Gerald, The Persuaders Exposed. Advertising and Marketing: The Derivative Arts, Associated Business Press, 1980
Fletcher, Winston, A Glittering Haze, NTC, 1992
– How to Capture the Advertising High Ground, NTC, 1994
Franzen, Giep, Advertising Effectiveness: Findings from Empirical Research, NTC, 1994
Hamilton, Carl, Absolut: Biography of a Bottle, Texere, 2000.
Hopkins, Claude C., My Life in Advertising/Scientific Advertising, NTC, 1998
Institute of Practitioners in Advertising, Advertising Works: Papers from the IPA Advertising Effectiveness Awards, NTC (biannually since 1981)
Koestler, Arthur, The Act of Creation, Hutchinson Danube, 1964
Ogilvy, David, Confessions of an Advertising Man, Atheneum, 1962 – Ogilvy on Advertising, Crown Publishers, 1983
Packard, Vance, The Hidden Persuaders, David McKay, 1957
Peppers, Don, and Rogers, Martha, The One to One Future, Doubleday, 1993.
Sutherland, Stuart, Irrationality: The Enemy Within, Constable, 1992